Strategy & Alignment
What Misalignment Actually Costs — And Why AI Makes the Bill Higher
Misalignment costs B2B companies up to 38% of revenue. Then someone adds AI — and the bill gets higher.
April 4, 2026
B2B marketing and sales alignment breaks down when ownership is unclear and handoffs are undefined. How B2B companies can close the gap between strategy and execution — and why most GTM friction starts here.
More insights across the topics that shape how B2B marketing teams operate, execute and grow.
