Field Notes

Observations from working with B2B marketing teams navigating growth, transitions and structural friction. Short, practical, drawn from patterns that show up repeatedly — but rarely make it into a dashboard.

The 90% Problem
Field Notes

The 90% Problem

Projects get to 90% done and stay there. Not because people are slow — because nobody owns the outcome, only the tasks.

February 27, 2026

Why B2B Marketing Execution Breaks Down

The five structural patterns that slow teams down, and why fixing them starts with diagnosis, not more activity.

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Structural friction is slowing your team down

A Diagnostic Sprint surfaces where execution breaks and what to fix first. Five days, clear findings, no guesswork.
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