Field Notes

Short observations from working with B2B marketing and GTM teams. Patterns that show up repeatedly across organizations — but rarely make it into a strategy deck or a dashboard.

The 90% Problem
Field Notes

The 90% Problem

Projects get to 90% done and stay there. Not because people are slow — because nobody owns the outcome, only the tasks.

April 4, 2026

Why B2B Marketing Execution Breaks Down

The five structural patterns that slow teams down, and why fixing them starts with diagnosis, not more activity.

Read Article

Structural friction is slowing your team down

A Diagnostic Sprint surfaces where execution breaks and what to fix first. Five days, clear findings, no guesswork.
‍

Request a Diagnostic Sprint

Explore more.

More insights across the topics that shape how B2B marketing teams operate, execute and grow.

AllExecution Systems
AllMeasurement & Impact
AllAI Enablement
AllContent Operations
AllStrategy & Alignment
AllField Notes