Privacy Policy and Cookies

This policy describes how Svarthem AB processes personal data and how cookies are used in connection with visits to and interactions on this website.

1. Data Controller

Svarthem AB

Company registration number: 559459-4169

Registered in: Sweden

Contact for privacy-related matters:

contact@elyvir.com

2. When we collect personal data

We collect personal data when you:

  • submit a contact form on the website
  • subscribe to a newsletter
  • contact us via emailconsent to the use of cookies for analytics or marketing purposes

3. Categories of personal data

Depending on how you interact with the website, the following personal data may be processed:

  • name
  • email address
  • company name and role
  • information you voluntarily provide in free-text fields
  • technical information related to your visit, such as IP address, device type and browser (via cookies)

4. Purpose of processing

Personal data is processed for the purpose of:

  • responding to inquiries and handling contact
  • sending newsletters and relevant information
  • maintaining professional dialogue in a B2B context
  • following up on interest in our services
  • analyzing and improving the website’s functionality, content and user experience

We do not use personal data for automated decision-making or profiling that produces legal or similarly significant effects.

5. Legal basis for processing

Processing of personal data is based on:

  • Consent, for newsletters, form submissions and the use of cookies
  • Legitimate interest, for professional communication and business relationships in a B2B context
  • Legal obligation, where processing is required by applicable law

6. Forms, newsletters and CRM

When you submit a form or subscribe to a newsletter, your personal data is processed in our CRM and communication system (HubSpot).

6.1 Purpose of processing

The data is used to:

  • respond to your inquiry
  • send relevant information and newsletters
  • maintain structured and professional follow-up

Personal data is not used for irrelevant mass communication or sold to third parties.

6.2 Unsubscribing

You may unsubscribe from newsletters at any time via a link in the email or by contacting us directly.

7. Analytics tools (Google Analytics)

The website uses Google Analytics to analyze usage and improve content and functionality.

Google Analytics collects:

  • aggregated statistics about website usage
  • technical information about devices and browsers

IP addresses are processed in a manner that is not used to directly identify individual users.

Analytics cookies are only activated after you have provided consent via cookie settings.

8. Cookies

8.1 What are cookies

Cookies are small text files stored on your device and are used to ensure the proper functioning of the website, as well as for analysis and improvement.

8.2 Types of cookies used

The website uses:

  • strictly necessary cookies for core functionality
  • analytical cookies (Google Analytics)
  • functional and marketing-related cookies associated with HubSpot

Cookies, other than those strictly necessary, are set only after you have provided consent.

8.3 Managing cookies

You may change or withdraw your consent at any time via cookie settings or through your browser settings.

9. Sharing of personal data

We never sell personal data.

Personal data may be shared with trusted third-party providers that deliver:

  • CRM and email services (HubSpot)
  • analytics services (Google Analytics)
  • technical website hosting and operations

Such processing is carried out under data processing agreements and in accordance with applicable data protection legislation.

10. Data retention

Personal data is retained only for as long as necessary to fulfill the purposes for which it was collected or as required by law.

Data related to newsletters and contact inquiries is retained for as long as the relationship is relevant or until deletion is requested.

11. Your rights

You have the right to:

  • request access to your personal data
  • request correction of inaccurate data
  • request deletion of your data
  • object to processing
  • request restriction of processing
  • withdraw consent at any time

To exercise your rights, please contact us at contact@elyvir.com.

You also have the right to lodge a complaint with the Swedish Authority for Privacy Protection (IMY).

12. Changes to this policy

This policy may be updated if the website’s functionality or data processing practices change.

The most current version will always be available on the website.

Apply for a Diagnostic Sprint

This is a short application to assess whether a diagnostic is the right next step. Not every situation requires one, and not every team is a fit. If you are unsure, say so in your application.  

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