How the Diagnostic Sprint works

Five days. Six interviews.

A clear picture of what needs to change.

The sprint is designed to move quickly without disrupting your team's ongoing work.

Here is what happens, step by step.

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What this is — and isn't

This is

Built to create clarity when teams are under pressure.
A short, focused diagnostic with a clear start and end.
Designed to understand why decisions stall and work slows down.

This is not

An ongoing partnership
An implementation program
An strategy rewrite
A workshop series

This is

This is not

Built to create clarity when teams are under pressure.
An implementation program
Designed to understand why decisions stall and work slows down.
An ongoing partnership
A short, focused diagnostic with a clear start and end.
A strategy rewrite
A workshop series

The Diagnostic Sprint is time-bound, decision-focused and complete on its own.

The process

Step 1 - Intake

A small set of concrete inputs used to establish context and constraints.

This step defines what the diagnostic will focus on and what it will not cover.

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Inputs

Objective

Timebox

Strategic priorities.
Existing plans and materials

Create shared context and clear decision boundaries

Day 1

Inputs

Strategic priorities.
Existing plans and materials

Objective

Create shared context and clear decision boundaries

Timebox

Short and tightly scoped

Step 2 - Diagnosis

We analyse where work slows down between decisions, ownership and team handovers.

The focus is on how work actually moves in practice, not how it is described in plans.

This step shows where momentum is being lost.

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Inputs

Objective

Timebox

Interviews
Working sessions
Existing plans and materials

Identify the structural issues that slow progress.

Day 2-3

Inputs

Interviews
Working sessions
Existing plans and materials

Objective

Identify the structural issues that slow progress.

Timebox

Focused and time-bound.

Step 3 - Decision framing

We bring the findings together into a small number of clear options.
Each option shows the trade-off involved.

This step makes it clear what needs a decision and what does not.  

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Inputs

Findings from the diagnostic Leadership context

Objective

Remove uncertainty from the decisions that matter most.

Timebox

Contained and deliberate.

Inputs

Objective

Timebox

Findings from the diagnostic Leadership context

Remove uncertainty from the decisions that matter most.

Day 4

Step 4 - Direction

We agree on clear near-term direction based on the diagnostic and the decisions made.

This creates focus for the next phase of work.

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Inputs

Agreed decisions
Confirmed priorities.

Objective

Set clear direction for the next 90 days.

Timebox

Clear end point.

Inputs

Objective

Timebox

Agreed decisions
Confirmed priorities.

Set clear direction for the next 30 days.

Day 5

At this point, the diagnostic is complete.

What this process typically reveals

Leadership teams realizing they agree on goals, but not the decisions. that guide day-to day work. Marketing teams discovering that delays come from unclear ownership, not lack of capacity.

GTM teams seeing that what looks like "misalignment" is really competing priorities and ways of working.  

The outcome is not more output.
It's fewer, clearer decisions.

Read more about why these patterns form.

Investment

IThe Diagnostic Sprint is a fixed-fee engagement.

The investment is 65,000 SEK. This covers stakeholder interviews, structural analysis and the delivery of all three outputs: a Friction Map, a Fix This First Memo and a 30-Day Action Plan.

There is no hourly billing, no ongoing commitment and minimal disruption to your team.

Pricing may vary for complex global organisations or multi-product GTM setups. We confirm the exact scope during our initial alignment call.

Frequently asked questions

Common questions from leaders considering a Diagnostic Sprint.

How much of my teams time is required?

Approximately 3-4 hours of total stakeholder time spread across one week. That includes 5-6 interviews of 45 minutes each and a 60-minute presentation of findings. The sprint is designed to create clarity without adding pressure to your team's existing workload.

What is the actual delivery?

You receive three outputs as PDFs: a Friction Map that shows where execution breaks down, a Fix This First Memo with the top 3 structural issues and what to do about them, and a 30-Day Action Plan with a week-by-week implementation roadmap. Everything is presented in a 60-minute session before handover.

Why a fixed fee instead of hourly billing?

The value of the sprint is in the diagnosis, not the hours spent. A fixed fee keeps the focus on the quality of findings rather than time tracking. It also makes the investment predictable and easy to approve internally.

We already have a strategy - why do we need a sprint?

Most teams that reach out do have a strategy. The issue is rarely the plan itself. It is what happens when the plan meets daily work: decisions that loop, ownership that is unclear, priorities that compete. The sprint looks at the structural conditions around your strategy, not the strategy itself.

What type of business model is this suited for?

B2B organisations with 50-500 employees, typically in SaaS, tech, IT, cybersecurity or professional services. The common thread is teams where marketing and GTM work runs across multiple functions and where execution has become slower or harder to coordinate than it should be.

Apply for a Diagnostic Sprint

This is a short application to assess whether a diagnostic is the right next step. Not every situation requires a diegnostic. Not every team is a fit. A few clear answers are enough.

Got a quick question?
contact@elyvir.com

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